UConn Says Morgan Husky Mascot Can Stay, But Design Must Change

In a scramble over the UConn and Morgan School mascot, the Husky, the University calls the shots.


After negotiations with University of Connecticut (UConn) officials, the 59-year mascot for the Morgan School will remain, but its look must change.

"We are not changing the mascot from a Husky to something else," confirmed Morgan School Principal Keri Hagness. "But we must make changes to our current design."

The Marketing and Licensing Department at UConn has issued a "cease and desist" on any future production of Morgan School's design of their mascot without it first being radically changed. The ordering of items such as new sports shirts and hats are "on hold" for right now.

"They want to know what our plan is to correct it," added Hagness.

All of this came about when an alleged visitor to the high school took a photo of the large Husky painted on the gymnasium floor and sent the photo to UConn officials.

Hagness noted that school board attorney, Kevin Roy, said there needs to be a new design that UConn will then approve.

"It cannot project the image of UConn's Husky," said Hagness.

Kathryn Averill, a senior art student at Morgan, is currently on the job designing some new Husky logos, said Hagness.

Most of the students at the school see the forced change as an opportunity to come up with a Husky that is truly "Morgan," said Hagness.

"The kids have taken to this argument to come up with their own design," she said.

Jane Scully Welch October 22, 2012 at 11:33 AM
Great attitude....forget UCONN...come up with a truly Morgan Husky...make it yours!!!
Art Kuever October 22, 2012 at 11:44 AM
Perfect timing, unveil it with the new building. Make sure we trademark/copyright it so it does not happen again.
Rob A October 22, 2012 at 01:44 PM
Hi! I'm an Interactive Designer (I do branding too!) and a Clinton resident - I'd be happy to submit a logo or help out the art student @ Morgan in designing the new logo
VIN CIMINO October 22, 2012 at 03:52 PM
For Art and anyone else who might not be aware (because the administration sure isn't publicizing it), the court has determined that it will hear the matter of the new referendum on October 31st. If you've been in the double gymnasium or the auditorium recently, you know how truly fortunate we are to have both. It would be a sin to destroy them in the name of being able to point to a new building and say, "Yes, our high school ranks incredibly low but look at our new building! Don't we get anyextra points for that?" By the way the answer is no. I'm sure Kathryn will come up with a great new design that will clearly differentiate the Morgan mascot from the UConn mascot and will make the current Morgan gym look even better!
VIN CIMINO October 22, 2012 at 03:55 PM
That's a very generous offer, Rob. I hope they take you up on it.
Art Kuever October 22, 2012 at 11:37 PM
Vin- Is this an open court? What time? please post all of the information you have, I would love to go and sit in on this monumental decision so I can hear first hand the outcome and resolution of the process. We do not need to start the battle here again. I am hoping that there is no continuation and it is resolved. Either way, lets get the resolution and move on.
Jay October 22, 2012 at 11:59 PM
How come Clinton has to change it's mascot's image ? If Clinton has maintained it for almost 60 years let Uconn change theirs or at least pay Clinton for infringement.
VIN CIMINO October 23, 2012 at 12:18 AM
Yes, Art, it should be an open court. I believe it will be at 9:30 am. I don't want to get into the referendum matter again, either. My point was just that the court has set a hearing date. I think we agree that it's best to let the court decide and move forward from there.
VIN CIMINO October 23, 2012 at 12:44 AM
The Morgan mascot image has changed many times over the years. The problem is that the latest image is too similar to the UConn mascot image. UConn athletic marketing, like many other unversities with successful athletic programs, is big business today. The university has an obligation to protect its brand. That does not prevent Morgan from using the Husky name for its mascot and creating a unique image. Or, for that matter, Morgan can change its mascot. Several years ago, my alma mater Quinnipiac University changed its mascot from the Brave to the Bobcat. I believe it stemmed from sensitivty regarding native americans. Anyway, Quinnipiac came up with what I think is a great image for its new Bobcat and I'm sure Kathryn, possibly with assistance from Rob, can do the same for either the Husky or a new mascot. The students at Morgan may want to conduct a poll to determine if there's interest in changing the mascot. As far as UConn paying Morgan for infringement, my understanding is that UConn has used the Husky as its mascot since 1934 and Morgan adopted it in 1953....by way of a student contest, actually!
Mary Ellen Ierardi October 23, 2012 at 12:46 AM
I am somewhat confused as to how this whole issue got started. The Morgan huskies have been branding their name with a Husky for 59 years. Now that UCONN has put themselves on the map nationally, our logo is not okay anymore? I too would be interested in attending that court date.
Steve Bristol October 23, 2012 at 02:34 AM
It's not just a "Husky" issue. UConn has various logos under trademark...such as the baseball and football "C" logos...found with a basic search. http://grfx.cstv.com/photos/schools/conn/genrel/auto_pdf/2012-13/misc_non_event/2012-13_UConn_Logo_Sheet.pdf The University makes a ton of cash from the use of these logos on NCAA licensed merchandise....as they should. Protecting their trademark is no different than McDonald's or Burger King protecting theirs.
Wes Lyman October 23, 2012 at 01:45 PM
Hello, I'm an Alumni of The Morgan School, class of 2002. I'm and Art Director in NYC and would also love to help out on the redesign. Even though this whole situation seems wrong, this could be a good chance to give The Morgan school a new face lift, new colors, adjust the Huskie, etc. Let me know if I can help out in any way.
VIN CIMINO October 23, 2012 at 01:52 PM
Now we're talking. I'm sure we have the talent and creativity in Clinton to come up with a BETTER logo! Then, let's trademark it!
Kyle Fillion October 23, 2012 at 07:52 PM
I have been a fan and player of both UCONN and Morgan over the past 22 year. Personally, the logo defines the school I graduated from as well as the success of our athletic history. My father played under the logo, as well as my Uncle winning the only state football championship, as well as my sisters being some of the most successful athletes to go through the program. Now is it really a big financial deficit for UCONN to share a more cartoon-ish version of the Morgan husky? The answer is no. The University of Connecticut is not a professional athletic program, they are a school, a school which has benefited from its athletic programs over the past 20 years. Before Coach Calhoun came to UCONN, the school wasn't well know. You may also add Coach Calhoun also coach AGAINST Morgan in his coaching career. The man who started the UCONN legacy coached as his first job at Old Lyme, a Shoreline Conference rival. At this time, the schools shared a similar logo but it wasn't a big deal then, why? Because of money. I understand that the University may loose a couple thousand dollars a year to Morgan High. But we are talking about a SCHOOL than make Millions off their athletics. It not only shows too much UCONN focus towards athletics, but also the University lack of support to a small town high school. It will cost Clinton $20,000 to remove the husky from the turf field, that alone is a decades worth of UCONNs loss to Morgan. Uconn is not just take away a logo, but a athletic legacy


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